“All those heterogeneous messaging schemes disappear.” Slack has indeed become such a deeply engrossing, near-addictive addition to the modern office that an internal memo Butterfield circulated to his staff was titled “Slack as a Distracting Menace.” “The whole spectrum of communication across a company can happen inside Slack,” says co-founder and CEO Stewart Butterfield, 42. And second, Slack users quickly come to see it as not just another software tool they’re forced to keep tabs on, but rather as the new office water cooler-a fun place to hang out and be part of their work community. From casual check-ins to corporation-wide announcements, from newly posted automated reports to the latest pictures of your colleague’s cute new baby, Slack has now become the place where office workers can huddle, kibitz and learn from one another. Why is Slack taking over the world? First, it minimizes the need for email.
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